Go wholesale (x Chat)
Product design Line official design
Go Wholesale x chat was developed to solve communication gaps between Go Wholesale sales staff and clients. By creating one seamless chat platform with AI support, it helps staff respond faster, find products easily, and deliver a smoother, more professional customer experience.
Why It Matters
X Chat was built to close the communication gap between Go Wholesale’s sales team and their B2B clients. By combining seamless messaging, product lookup, and AI-powered suggestions, the platform empowers staff to respond faster, work smarter, and deliver a more consistent customer experience. It transforms everyday conversations into efficient, service-driven interactions—strengthening relationships and supporting better business outcomes.
Challenge
Sales teams were juggling multiple tools, slow product lookup, and inconsistent communication channels, which made it difficult to deliver fast and reliable support. My challenge was to simplify this complex workflow while keeping the experience clear, efficient, and easy for staff to adopt.
Solutions
As the UX/UI designer, I created a unified chat experience that brings every essential function into a single, streamlined workspace. I focused on clean navigation, quick product access, and smart automation powered by AI. The design reduces friction for sales staff, speeds up responses, and makes product recommendations more relevant to clients’ needs.
Outcome
The final solution strengthened the connection between sales teams and clients, improving both communication speed and service quality. By reducing manual steps and centralizing tools, X Chat enhanced staff productivity and elevated the overall B2B customer experience. The project demonstrates my ability to design practical, user-centered systems that support business goals while creating a smoother, more intelligent workflow.
